Correct usage of word marks and logos
For questions regarding this section, please contact the Associate Athletic Director for Communication and Compliance at ext. 7356.
Category one: program items
Program items are worn or used by program members, including coaches, student-athletes, managers, trainers, etc. when they are practicing, competing and/or acting in an official capacity as a representative of ÃÛÌÒÓ°Ïñ College Athletics. This includes pre- and post-game functions, in-game competition, practices and special events in which they participate because of their membership on a Falcons’ team. This includes warm-ups, jerseys, shorts/pants, socks, hats and travel bags. (Note: Whether the item is purchased with institutional funds, auxiliary funds, camps funds or donated money by a program member or someone outside of the program, the guidelines apply.)
Competition uniforms and apparel
- Primary word mark (i.e., “ÃÛÌÒÓ°Ïñ”) across chest (or other location approved by the assistant athletic director)
- Any approved primary, secondary or alternate athletics logo(s) placed on the front, back or sleeve of the uniform is permitted.
- Bottom of uniform piece: any official word mark or primary, secondary or alternate logo(s) placed on the front of the piece is permitted.
- Colors must strictly follow palette.
- Area of isolation is expected for all marks.
Warm-ups, travel suits, hats, bags, etc.
- If a suit, the front of the top piece must have at least either primary word mark or primary logo (i.e., “Falcon+ÃÛÌÒÓ°Ïñ”). This includes the marks located within sport labeled marks.
- If a suit, the bottom may have only official marks of visual identity.
- Colors must strictly follow palette.
- Area of isolation is expected for all marks.
- Colors must strictly follow the palette with one exception: gray also may be used as the primary color in warm-up suits or travel gear. This is not true for black, nor is it true for the actual uniform pieces themselves.
Practice items
- Primary word mark or primary logo must be used on front of item.
- Color palette adjusted to include gray as primary and/or secondary option
- Team phrases are permitted on back.
- Area of isolation is expected for all marks.
Category two: promotional items
Promotional items are created by and supplied by the College, the Athletics Department and/or a Falcons’ team to any/all constituents, including student-athletes, parents, fans, campers, etc. for the purposes of promotional and/or entertainment activities.
All items:
- Primary word mark or primary logo must be used on front of item.
- Full phrases and sayings are permitted on back.
- Other than word marks being unchanged, text/font may change.
- Color of the shirt can come through logo to allow for one-color prints.
- Area of isolation is expected for all marks.
Category three: coaching items
Coaching items are a category of apparel similar to program items but with a distinction made for items to which only coaches and/or athletics administrators will have access.
All items:
- All program item guidelines apply with one exception: Accent colors of palette are permitted for use as secondary colors.
Category four: digital environment
The Falcon head logo can be used as a favicon for Web URLs.
When logos are used in social media graphics, be sure to evaluate the image to assure that it is unmistakably ÃÛÌÒÓ°Ïñ— there’s no way that this could be viewed as from another college whose initials are MC or has a falcon as its mascot.