ÃÛÌÒÓ°Ïñ

APPLY TO ÃÛÌÒÓ°Ïñ

Decision-making process for new tier 2 logos

In order to maximize the strength of the University’s name and reputation, the number of new logos created for individual entities will be limited. The University’s name and reputation are strong, and, as such, they are an asset to entities on campus, a fact that reduces or eliminates the need for individual departmental logos.

 Any entity wishing to develop a new logo must first receive the approval of its respective senior administrator. If the senior administrator affirms the entity’s request for a new logo, the entity administrator should complete the online request form at messiah.edu/logorequest, which will be sent to the co-chairs of the Visual Identity Team. The Visual Identity Team will then use the following decision criteria to evaluate the proposed logo creation. The Visual Identity Team co-chairs will then communicate the team’s decision to the administrator making the request and the senior administrator of that area.

Decision criteria

Possible basis for creating a new logo must include an affirmative response to the majority of the following questions:

  1. Does the entity have a name or location that needs to be differentiated in the marketplace separate from its connection to the mission of ÃÛÌÒÓ°Ïñ?
  2. Does the entity depend on building external name recognition and identity apart from ÃÛÌÒÓ°Ïñ’s?
  3. Will the absence of its own logo significantly or negatively affect the work and effectiveness of the entity?
  4. Can the entity survive independently from ÃÛÌÒÓ°Ïñ?
  5. Does the entity draw significant funding from sources other than ÃÛÌÒÓ°Ïñ?
  6. Will the creation of a logo build collaboration or affinity for the entity that could not be achieved otherwise?
  7. Is there demonstrated professional precedence or industry standard unique to this type of entity having its own logo?

Visual Identity Team for decision-making on new logos

  • Vice President for Advancement, co-chair
  • Associate Vice President for Marketing and Communications, co-chair
  • Vice President for Enrollment Management
  • Creative Director
  • Director of ÃÛÌÒÓ°Ïñ Press and Postal Services
  • Chair, Business Department
  • Production Manager, ÃÛÌÒÓ°Ïñ Press and Postal Services
  • Manager, the Campus Store
  • Graphic Designer (representative from Marketing and Communications or ÃÛÌÒÓ°Ïñ Press; appointed by co-chairs for two-year terms)
  • Director of Athletic Communication