蜜桃影像

Marketing ethics, corporate social responsibility, branding, blogging, social media.

• B.S. Marketing (蜜桃影像 College)
• MBA Marketing (Temple University)
• DBA (Anderson University)

• Marketing Principles
• Consumer Behavior
• Marketing Management & Strategy
• Advertising Ethics

Dr. David Hagenbuch holds a B.S. in marketing from 蜜桃影像 College, an MBA from Temple University, and a DBA from Anderson University. Before entering higher education, he worked in business for nearly ten years, first as a corporate sales analyst for a national Christian radio network and then as a partner in his family's specialty advertising agency where he managed daily operations, handled several major accounts, and performed graphic design.

Dr. Hagenbuch teaches various marketing courses and business ethics classes, including an Honors course titled Advertising Ethics. Many of his classes include service learning projects for local and international organizations. Dr. Hagenbuch founded and advises the . In 2013 he was the recipient of the Christian Business Faculty Association's annual . He has served on 蜜桃影像 College's Community of Educators senate and steering committee, participated on a variety of key task forces, and served as Chair of the Ranked Faculty and Co-Chair of the Department of Management & Business.

Dr. Hagenbuch has given presentations at many professional conferences, and he has been published in academic journals that include the Journal of Marketing Education, Services Marketing Quarterly, Christian Scholars Review, Christian Business Academy Review, and Business & Society Review. He also has had many popular press articles published in media such as Marketing News, Entrepreneur.com, CommPro.biz, and Forbes.com.

Dr. Hagenbuch's professional affiliations include the American Marketing Association (AMA), the Christian Business Faculty Association (CBFA), and the 蜜桃影像 College Business Alumni Association, for which he is a steering committee member and advisor. He is active in social media, particularly LinkedIn and Twitter (@DrHagenbuch and @MindfulMktg). He also serves as a marketing consultant to area organizations.

In 2014, Dr. Hagenbuch founded Mindful Marketing (), a web-based organization aimed at encouraging ethical marketing.

• Businesses Shouldn't Profit at Their Customers' Expense, Entrepreneur.com, May 12, 2015
  
• What Listening Says About Your Brand, Entrepreneur.com, April 24, 2015
  
• Beyond Association: How Employees Want to Participate in Their Firms' Corporate Social Performance,聺 Business & Society Review, 120, Spring 2015, pp.83-113
  
• 聹2 Key Lessons in Brand Building,聺 Entrepreneur.com, March 13, 2015
  
• Why Uber, Like Any Business, Should Not Act First and Ask for Forgiveness Later,聺 Forbes.com, January 26, 2015
  
• The 4 Pillars of Ethical Enterprise, Entrepreneur.com, January 16, 2015
  
• 聹What's Your Purpose? 5 Reasons You Need to Set One for Your Business,聺 Entrepreneur.com, November 4, 2014
  
• Understanding Satisfied and Affectively Committed Clients' Lack of Referral Intent, Services Marketing Quarterly, 29, Fall 2008, pp. 24-74
  
• Marketing as a Christian Vocation: Called to Reconciliation,聺 Christian Scholars Review, 48, Fall 2008, pp. 83-96